In this post I want to talk about why good company culture could be the best marketing tool you have. Having more motivated employees is something which could be greatly improved in many companies around the world.

I’ve always been a firm believer in treating people as you hope to be treated. I think this philosophy should also be applied at work. To coin a phrase from Sir Richard Branson,

Train people well enough so they can leave, treat them well enough so they don’t want to

So many companies are not treating their staff as well as they could be and this is costing them greatly. By investing in people you invest in the wellbeing of your staff, the way your staff talk about your business and how much of an ambassador they become for your company. If you look after your staff, they’ll look after you and your customers. It’s that simple.

Below are ten ways you can make sure your staff stay loyal and do the best they possibly can for you.

1. Give praise

If a member of staff does a good job, no matter how small it is, give them praise publicly. Not only will this make them feel good and appreciated, it will also show the rest of the team that if they too are able to achieve great things, they will also be praised. If they’re not doing a great job, don’t reprimand them publicly. Instead nurture and train them so they become amazing at what they do.

2. Give them time off

It’s a fact, if your staff are overworked, they are most likely underperforming at some point during those long hours. Make sure your staff are taking lunch breaks, not working in the evenings, and that they are having weekends off. Also ensure your team are using their full holiday allocation. If your staff are overworked, maybe you need to take a look at how many people are working for you and whether you need to hire more staff or come up with a more efficient workflow. Naturally, committed team members will go out of their way to do overtime and go the extra mile, but that should be their choice not yours.

Take time off from work
Give your staff time off and they will come back more energised

3. Feed and water them

People don’t function well on an empty stomach or an unhealthy diet. Stock the fridge with healthy food, provide fruit, herbal teas, and energy boosting snacks. This small investment will boost morale, make the workforce feel valued and make sure they are fully energised at work.

4. Equip them with the tools they need

So many companies I come across don’t provide their staff with tools they need to get the job done well. Buy the best computers and install all the software they could possibly need. If your staff need to make calls on the move, make sure you buy them a mobile phone and cover the contract. If your people are sitting at a desk for eight hours a day, they need to be comfortable. Buy the most comfortable office chairs you can find and even consider standing desks as sitting for too long is not good for the back.

5. Pay for their gym membership

This part is a no-brainer. Fit and healthy people are more productive, more creative, more ambitious, and more energised. As part of their monthly package, pay for membership at a gym or swimming pool or yoga class for your team members. To encourage team bonding you could even arrange group classes for everyone. If your office is big enough, dedicate a whole room to gym equipment like exercise bikes running machines and free weights. However it’s really important that your people get outside, get some sunshine on their faces and wind in there. Encourage people to go for a bike ride or a run at lunchtime rather than sitting at the desk to eat food. It’s a good idea to give extended lunch breaks so that people can get more exercise done in the middle of the day and come back to their desks full of energy.

Go for a run in your lunchbreak
Run Forest, run!

6. Take them out

It doesn’t have to be every week, but make sure you take your staff out for dinner or a few you drinks every once in awhile. At least do this once per month. If you prefer, take them bowling, go-karting or to a sporting event for example. Just make sure you leave the work chat in the office. Bringing a team together in a social situation will help them bond, get to know each other, and to know you better.

7. Christmas time and special occasions at home

Whether it’s Christmas, birthdays or special occasions, your people should be at home with their friends and family at this time. If it’s completely unavoidable to be off work, let them work from home so they can be with their loved ones at these special times. You could even go the extra mile and give a Christmas bonus and a bottle of champagne on birthdays. If you make your staff work at these times, they will only hold a grudge which will affect their work ethic these times of year.

8. Get an office dog

It may not seem like the obvious choice for motivating employees, but an office dog can make people smile, keep your team happy and improve office morale. You don’t have to go out and buy a dog yourself. Just ask your team members if any of them own a dog and if they like to bring it to work. Note: make sure you’re prepared for the inevitable moment when nature calls all over your office carpet.

Get an office dog
When not biting through cables, dogs can be great for team morale

9. Allow flexible working

Your people need to get things done outside of work, however many of those things can only be done during office hours. If your team members need to go to the bank, go for a doctor’s appointment, or even to receive a package at their home, let them take time out to get these things done. They can always come in slightly early, or go home slightly later to make up the time. It also gives staff are real boost if you allow them to work flexible hours when they want to have a morning off, or leave early in the afternoon. The more you can do for them, the more they will do for you.

The more you can do for them, the more they will do for you

10. Let staff work remotely

Working remotely is becoming more and more common. By letting your team work from wherever they want, they save many hours per week not having to commute to the office. As hard as it may seem you have to trust your staff to get the job done without constantly being monitored. Not only does this boost staff morale, it also gives your people more autonomy and will help them become better at self management and working off their own initiative.

Now you have all the ideas to motivate your team, make him feel valued and excel at what they do. If you have any other ideas of things which help motivate your team, or you as an employee, let us know in the comments below.