I was recently approached to give my opinion on how to get the most out of Facebook videos. My comments were published in this infographic, along with the opinions of several other digital marketers.

Video has become an integral part of the Facebook experience. According to ReelSEO, Facebook users are now watching a total of 100 million hours of Facebook video daily. With these numbers, it’s no surprise that Facebook’s native video has become a principal tool for marketers in the B2B and B2C marketing game.

With all the video options the platform has to offer (i.e. autoplay, A/B targeting, call-to-action buttons, analytics, captions, etc.) it’s easy for marketers to miss the mark and not fully utilize the tool to its full potential. That’s why these 14 social media and marketing experts are breaking down what it means to market well using Facebook video.

14 Experts Weigh-in On Facebook Video – Infographic by Revolution Productions

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Cover image by Laura Lee Moreau.