Hero Content & Digital PR
From research to creation, publishing and promotion, we'll take your content to another level. Not only will your audience love your content, but Google will too. We've got fingers in many pies when it comes to digital PR. If not being published internally, we'll find the right placements for your content and make sure you're being seen by as many relevant eyeballs as possible. Read more.
Social Media
We're not talking "social media and community management" yawn! We're talking about totally reinventing the way you do (or don't) do social media. Engagement, visibility, reach, traffic, leads and inspiration for your current and future customers is what we're proposing. Our marriage of hero content and social know-how (knowing what works and what doesn't) will help you win more love here. ❤
Amplification
Content marketing isn't over when you hit publish. If no one was there to see it, did it really make a noise? We're wizards of paid amplification with the likes of Mr Zuckerberg's Facebook, Twitter, LinkedIn and all of the others too. We have a few tricks up our sleeves to make sure you get more traffic on your content from various sources including organic and paid search, social, email and from other websites (referral traffic). We'll measure everything and give you the facts.
SEO
We know our Penguins from our Pandas and our Hummingbirds from our Pigeons. Lost you? These are the code names given to Google's complex algorithms which we constantly follow and learn from. We don't do black magic, we simply do what's best for the users and make sure what we're doing adheres to Google's best practice guidelines. We'll make sure your website is technically sound from an SEO perspective and give you the tools needed to win more organic traffic. Learn more about SEO.
Paid Advertising
Sometimes you need instant results. That's where paid advertising (aka PPC) comes in. We're Google Certified which basically means we know Google AdWords like the back of the toilet door. We'll set up, optimise and manage your paid search, display, shopping, and remarketing campaigns with a focus on getting the biggest bang for your buck. As well as AdWords, we also work with Facebook ads, Twitter, LinkedIn and can work on Bing ads too if that's right for you.
Conversion Rate Optimisation (CRO)
What good is a load of traffic if it doesn't convert? We'll study every step of your conversion funnel and then make it slicker than John Travolta's hair in Grease. First up we'll identify your goals, then scrutinise your keyword targeting and optimisation. Next up, we'll improve your landing page experience, content and call to actions. Finally, on to your checkout or enquiry forms. We'll make sure there are no spanners in the works and users get from A to B seamlessly. See our CRO services.
Email Marketing
Email isn't dead. It still remains to be one of the most powerful digital marketing mediums there is. We'll start by cleaning your email lists and making sure you're capturing as many leads as possible. We craft everything from the email copy to images and landing pages. It's not about blanket sending to your list, it's about segmenting the list to ensure the right people are getting the right message at the right time. Then sit back and watch your email open rate go through the roof.
Campaign Analysis
We're also Google Analytics Certified. That means we know a thing or two about how to measure the success of our digital marketing campaigns. This analysis process gives us the key insights needed to be able to understand better what's working and what isn't so we can adapt the strategy accordingly. It also allows us to keep you up to date with how we're doing. You'll have ultimate transparency and know exactly what kind of return on investment you're getting.
Design & Development
If you want success with digital marketing, you need an outstanding website. You can bring the horses to the water all day long, but they won't drink if the water is dirty. Meaning, your website needs to be well designed, easy to use, fast and have clear hierarchy if you want customers to convert. We'll design and develop a modern, user-friendly, mobile responsive website which is fully optimised for search engines. Your customers will love it. We also do blogs, landing pages, banners and infographics. Made with love. ❤