What is Amplification?
If a tree ? falls in a forest and no one is around to hear it, does it make a sound? Take that same philosophical thought experiment and apply it to content: If content is published on the web and no one sees it, does it make an impact? No.
Observation and perception of your content is obviously vital, you don’t need us to tell you that. Without amplification, your good vibrations won’t go very far.
Social algorithms are stifling brand pages’ organic reach. So paid amplification on social media is essential to reaching a larger audience. We’ll target the right people and make sure you get the biggest bang for your buck on Facebook, Instagram, Twitter and LinkedIn amongst others.
We can also amplify your content using native advertising tools like Outbrain. Paid amp should be part of your marketing mix to complement and enhance your content marketing strategy.
Still sounds like jibber jabber? Get in touch and we’ll talk you through it on the dog and bone.
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Audience Research
We'll look at the data for your potential audience and feed back on what kind of reach you can expect for each campaign. We'll target the right people in the right places.
Campaign Creation
Setting up social ads is easy, but creating powerful amplification campaigns is an art form. We'll set up multiple campaigns, ad groups and ads then test, test, test.
Targeting
The possibilities for targeting the right people with social amplification are super powerful, especially on Facebook. We'll tap into that power and help you grow.
Creative Juice
For paid amplification, you'll need good images, graphics and other creative assets. We'll handle the whole shebang and make your ads finger clicking good.
Testing Lab
To make your paid amp budget go further, we'll geek out over the campaign settings and test different setups. Ones which work, we scale. Ones which don't, we stop.
Lead Generation
We can also use paid amplification for lead generation. We can grow your email database or push paid traffic directly to your products or services. £$€
Remarketing
We can use clever audience lists to target people who visited your website but didn't finish the job. We'll bring them back and guide them to complete your goals.
Training and Tutorials
As with every service we provide, you'll get first class training on each subject as well as video tutorials to help you understand how each platform works.
Campaign Analysis
You'll get to crunch tons of data, or depending on your needs, just a little. If it's all a bit too much to absorb, don't worry, we do a video reports to explain every detail. Yay!
