Understanding Search Engine Optimisation


What is search engine optimisation or SEO exactly? Well, that depends on who you’re asking.

There are more cowboys in the ‘SEO’ industry than you’ll find in the wild west, so choosing the right people to work with will ensure you don’t get lassoed later on. As the old saying goes “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” That quote could not be truer for SEO.

First things first, read this article we wrote for Moz (one of the industry’s most well-known SEO platforms) which will help you separate the wheat from the chaff.

Because of all the cowboys out there, SEO, in some people’s eyes is just a bunch of spammers trying to game the algorithms. To us, it’s not that at all.

We work on totally ‘white hat’ organic search improvements which will ensure your website benefits from better visibility in the SERPs (search engine results pages). We use future-proof, tried and tested tactics and techniques which adhere to Google (and other search engines’) guidelines.

There is no secret sauce and we don’t do dark magic, leave that to David Blaine. We just work hard on improving three key areas of your website:

  1. Technical aspects
  2. Content
  3. Links

Get those things right and the rest will follow.


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Tech SEO Audit

Before we start, we need to understand your current position and what needs to be improved. We'll pull your website apart and identify what needs to be done.

SEO Strategy

Once we know what's under the hood and where you stand versus your competitors, it's time to build a strategy to give us a road map and actions needed to work from.

Technical Changes

Chances are there will be some development work needed to better optimise your website for more search engine visibility. We'll assign the work to the right people.

Keyword Research

We'll identify the best keywords, semantics and topics to use for onpage optimisation. We've got some top tools up our sleeve to help with this.

Eye on Competition

We'll find out who your competitors are in the search engines. We'll find out what they're doing well, and what they're not doing well to help you capitalise.

Onpage SEO

Now we're getting somewhere, it's time to take the data we've compiled and start optimising the website: Meta, content, images, URLs, speed, links, architecture etc.

Content Creation

We'll write semantically optimised content (ask us what the hell that means) which your readers love, and naturally, search engines will love it too. Hello, organic traffic!

Links and Digital PR

Not all links are created equal. You'll need some good ones to help get more visibility, but the wrong links can cost you time, money, traffic and results. We'll do it right.

Campaign Analysis

Who cares if you're first on Google for keyword X if it drives zero traffic/conversions? We'll analyse organic performance and adapt accordingly.

SEO Ramblings