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2026.11
Get Ready to Claim Your Business on ChatGPT
OpenAI is reportedly building a Business Hub that lets you claim your business in ChatGPT, update your details and track how often you appear in answers. Here's what to watch for.
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2026.08
ROAS: What It Means and How to Read It
ROAS, or Return on Ad Spend, measures how much revenue is generated for every €1 spent on advertising. Here's how to read it as a decimal or a percentage.